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The Faces of Right at Home's Discovery Day

Discovery Day is your opportunity to meet the people behind the Right at Home Brand and gain a deeper understanding of our business, culture, and commitment to Franchisee success.

During this interactive session, you’ll connect with members of our leadership team, hear their perspectives, and learn more about what it means to be part of the Right at Home family. This guide includes brief introductions to each leader, along with a few suggested questions to help spark meaningful conversations.

Most importantly, Discovery Day is about building connections. While you’re learning about us, we’re looking forward to learning about you, too. Come curious, ask questions, and make the most of this unique opportunity to explore whether Right at Home is the right fit for your goals and aspirations.

Margaret Haynes – President & CEO

Margaret is the President and CEO of RiseMark and Right at Home. Previously, Margaret served as the COO of the company, driving growth, overseeing day-to-day operations, and enhancing internal infrastructure. Since joining the team in 2011, Margaret’s guiding focus has been helping local Right at Home offices build sustainable, profitable businesses.

Questions to ask Margaret:

What opportunities in senior care are you most optimistic about right now?
What excites you most about the future of home care over the next 5 to 10 years?
How do Franchisees build sustainable businesses?

Dawn Drazdys – Chief Marketing Officer

Dawn is responsible for overseeing the global management of Right at Home’s Brand. She brings a long and impressive history of marketing experience to the table. Dawn’s career includes 18 years with some of the top advertising agencies in the Midwest, where she worked with many Fortune 500 companies. Dawn moved to Corporate Marketing in 2013. She is well-versed in traditional marketing and has strong experience in digital marketing and e-commerce.

Questions to ask Dawn:

How does Right at Home help Franchisees build Brand awareness in their local markets?
What marketing strategies are proving most effective for quality lead generation?
What support does Right at Home provide for someone with no prior marketing knowledge or experience?

Nikki Holles – Senior Vice President of People Strategy & Governance

Nikki joined Right at Home in December 2019. She focuses on Corporate people strategy, people strategy for Right at Home corporate-owned home care locations, and the Employee Experience systemwide. Nikki brings more than 20 years of experience transforming HR departments into strategic business partners within the organization.

Questions to ask Nikki:

How can a new owner build a strong team if they don’t have previous healthcare and HR experience?
What labor and workforce trends should I be paying attention to as a prospective Franchisee?
How do I establish a strong company culture? What role does that play in overall growth?

Brady Schwab – Chief Growth & Strategic Operations Officer

Brady joined Right at Home in 2022 and is responsible for Strategic Growth. His role includes M&A strategy and execution efforts to expand the company-owned portfolio, supporting Franchise Development, and leading business model innovation. Prior to joining Right at Home, Brady spent over 25 years in the hearing healthcare industry in various roles.

Questions to ask Brady:

How does Right at Home evaluate emerging technologies before rolling them out to owners?
What makes the home care industry an attractive opportunity for growth?
What innovations are creating the biggest opportunities for Franchisees?
What role does AI play in helping owners operate more efficiently while maintaining a personal touch?

Jen Chaney – Senior Vice President of Franchise Development & Sales

With nearly 25 years of expertise in sales and development, Jen plays a pivotal role in steering the company’s expansion through the provision of exceptional Franchise Opportunities to interested and qualified candidates. In her capacity, Jen manages Franchise legal documentation, spearheads lead generation and strategy and leads a team of exceptional sales and development professionals.

Questions to ask Jen:

What qualities do you see in Franchisees who thrive within the Right at Home System?
How does Right at Home support owners who are new to the healthcare industry?
What advice would you give someone evaluating multiple Franchise opportunities?

Jeff Vavricek – Chief Financial Officer

Jeff is accountable for the company's financial operations, including forecasting, budgeting, and reporting financial information. He has oversight responsibility for human resources and risk management. Jeff joined Right at Home in 2010 after spending 24 years at HSBC, where he served as VP of New Product Development.

Questions to ask Jeff:

What financial benchmarks should new owners focus on during their first few years?
What is the ideal payer mix for Franchisees, and why is it important?
What distinguishes higher-performing offices from a financial standpoint?

Rod Roberts – Chief Operations Officer

Rod joined Right at Home in 2023. As COO, he leads core operational functions, maximizes efficiency, and supports high-performing teams in scaling clinical excellence, international business, and company-owned operations. Rod’s career has spanned both the Franchisee and Franchisor business models in service and care for others.

Questions to ask Rod:

What operational metrics deserve the most attention from Franchisees?
What are the biggest operational challenges facing home care providers today?
How does Right at Home help owners maintain quality while growing?

Mallory Hoskinson – Senior Director of Growth & Engagement

Mallory joined Right at Home in 2023, bringing a wealth of experience garnered over a decade in the senior care industry. Mallory assumed the role of Director of Growth and Engagement, collaborating with the coaching team and Franchisees to construct and expand sustainable businesses while adhering to best practices. In addition to her primary responsibilities, she oversees our Performance Group program.

Questions to ask Mallory:

How do business coaches help Franchisees overcome challenges?
How does Right at Home encourage collaboration between Franchisees?
What are the most common obstacles new owners face during their first year?

Doug Robertson – Senior Director of Government Affairs

Doug joined the Right at Home team in 2015 and leads the compliance team, assisting the Franchise System in understanding home care regulations and guiding Franchisees on how to advocate for home care to state legislators and members of Congress. His team also assists Franchisees in contracting with the U.S. Department of Veterans Affairs to provide care to veterans and with insurance carriers that offer Medicare Advantage home care benefits.

Questions to ask Doug:

How does Right at Home help Franchisees stay compliant in a changing regulatory environment?
What are the licensure requirements in my state? How would that impact my timeline?
What should prospective owners know about licensure and compliance requirements?
How does Right at Home prepare franchisees for future changes in healthcare policy?

Discovery Day is more than a chance to learn about Right at Home. It’s an opportunity to build relationships, gain insights, and explore what Franchise Ownership could look like for you. Our leadership team is here to answer your questions, share their expertise, and help you better understand the values that drive our Brand forward.

As you prepare for Discovery Day, we encourage you to think about your goals, ask questions, and take advantage of the opportunity to connect with the people who help shape the Right at Home experience. We look forward to getting to know you and helping you determine whether joining the Right at Home family is the next step in your journey.