Home Health Care News | Right at Home Targets 300 Untapped Territories
Despite an already-large U.S. footprint, the home care franchise Right at Home is still looking to grow. It did so last year, and plans on planting more flags in 2024.
In 2023, Right at Home closed the year with 24 signings and 17 openings. The company attributes that growth to its strong lead generation and marketing strategy. The company’s successful expansion should come as no surprise to those who have been watching closely. Last year, the company ranked 100 on the Franchise Times’ top 400 list, which ranks the largest franchise systems in the country annually.
“We’ve only got so many open and available territories left in the United States, so it’s all about smart marketing and advertising, and looking for people to work franchises in markets that we have open and available,” Jennifer Chaney, vice president of franchise development at Right at Home, told Home Health Care News.
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