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Leveraging the Franchise Network

Shared Knowledge and Best Practices

Being a part of the Right at Home network means having access to an incredible support structure. As a franchise owner, you join a nationwide community of caring, compassionate, and ambitious business owners like yourself. You’re also joining a surprisingly tight-knit company culture.

Right at Home, Franchise Network, Shared Knowledge, Best Practices From the people working at corporate to your fellow franchisees, from the caregivers on your team to the families you serve–you become a key link in a powerful network at Right at Home. And in doing so, you also gain access to some incredible resources.

As VP of National Marketing, Brooke Wittrock says, “Right at Home adheres to a strict ‘No Franchisee Left Behind’ policy.”

But what exactly does that mean?

Right at Home franchisees enjoy access to decades of shared knowledge, proven best practices, and an amazing peer group of fellow owners. And if you choose to, you can leverage these resources to grow your team, build your business, and deepen your impact on the communities you serve.

Shared Resources and Templates

Getting a new business off the ground takes a tremendous amount of work, and a lot of that work will go into building a team of qualified caregivers. Fortunately, Right at Home’s corporate office provides a suite of valuable resources that new franchise owners can use to hit the ground running.

For one thing, every franchisee enjoys access to marketing support for local engagement strategies. A social media specialist will work directly with your franchise to craft effective marketing, recruitment, and caregiver outreach messaging through paid search, pay-per-click campaigns, and customized lead generation.

Corporate also provides franchisees with customizable digital job posting templates and personal content development guidance based on best practices. The same goes for print materials. Every franchise owner will receive a marketing collateral packet with customized print brochures written with unique messaging tailored to clients, caregivers, and referral services.

Peer Support and Collaboration

As part of the Right at Home network, you’ll also have a unique opportunity to connect with other business leaders who share your day-to-day concerns over recruitment and retention. In addition to your Business Performance Coach (and every franchise gets a Business Performance Coach), you’ll be part of a community of peers. This means you’ll have multiple channels for connecting with and learning from other franchisees.

One particularly impactful channel is the Right at Home Performance Group program. Performance Groups offer an opportunity for highly engaged owners to join with other franchisees in quarterly meetings to share their experiences, discuss challenges, and work toward solutions.

During a recent Tuesday Talk, senior Business Performance Coach Daniel Bourne highlighted both the professional and personal value of engaging with your peers on this level.

“When you’re running a business,” he said, “it can be very lonely sitting at the top of the organization with everybody depending on you. Nobody understands that like a fellow business owner.”

Performance groups bring together owners with this shared understanding, which creates a dynamic forum for discussing issues like the high cost of hiring, the logistical challenges of coordinating with caregivers as you expand your territory, and the best strategies for reducing turnover in a field with a high burnout rate.

Mission Moments and Community

Right at Home also recognizes how important it is to shine a spotlight on the work that our caregivers do to make their own communities better. Part of what strengthens our network is the inspiration we draw from one another. This is also the philosophy behind what we call Mission Moments–inspiring stories of caregivers making a true difference in the lives around them.

Even with the remarkable work that all Right at Home caregivers do to help seniors and adults with disabilities live independently, there are care moments that are so extraordinary that they deserve extra recognition. Right at Home uses these “Mission Moments” to call attention to the caregivers and staff who go above and beyond to fulfill the Right at Home mission.

In addition to celebrating the people who make this mission possible, Mission Moments give us all something to strive for in our work.

Sharing the Right at Home Mission

Ultimately, this shared sense of mission is what makes the Right at Home network so unique. At every step of the way, from startup to hiring to expansion, franchisees and caregivers alike receive one message loud and clear–from corporate, from their peers, from a network of fellow professionals–we’re all in this together.