What Does Franchisee Support Look Like at Right at Home?
Owning your own business means making plenty of decisions. But being a business owner doesn’t have to mean figuring out every decision by yourself.
At Right at Home, support is designed to continue well beyond the initial onboarding process. Franchise owners have access to Business Performance Coaches, training, data and technology resources, peer networking opportunities, and experienced professionals across the system. The goal is to give owners resources they can turn to as their businesses grow and their needs change.
Sometimes that means sitting down with a coach to talk through a challenge. Other times, it might mean connecting with fellow franchise owners, taking a closer look at business data, or exploring a new technology designed to make everyday work more efficient.
Here are a few ways that support comes to life throughout the Right at Home system.
Coaching That Grows With Your Business
No two franchise owners are going to have the same experience. Markets are different, teams are different, and the challenges that matter during the first year of ownership can look quite different a few years down the road.
That is where Business Performance Coaches come in.
Right at Home franchisees have access to coaching designed to help them evaluate their businesses, prioritize opportunities, and make informed decisions. As Business Performance Manager Brian Curtis discussed during a recent Tuesday Talk, coaching supports franchisees from the early stages of ownership through the ongoing growth and development of their businesses.
The relationship gives franchisees someone to bounce ideas off, talk through challenges with, and turn to for another perspective when needed. That makes coaching less about telling an owner how to run their business and more about making sure they have someone in their corner as they navigate it.
Learning From Other Owners
Right at Home's Performance Groups create an opportunity for franchisees to learn from one another and share experiences from across the system. Performance Groups meet quarterly, with a combination of in-person and virtual meetings. This gives franchisees dedicated opportunities to step away from the everyday demands of their businesses, talk with peers, and learn what other owners see in their markets.
They also provide another perspective beyond corporate support. Instead of every idea coming from the franchisor, owners can hear directly from people who are operating Right at Home businesses themselves.
Technology That Assists with Informed Decision Making
Support is not limited to meetings and conversations. Right at Home is also investing in tools designed to help franchisees better understand their businesses.
One example is RightFocus, which brings together operational information so franchise owners can evaluate performance and identify areas that may warrant attention. RightFocus supports data-driven coaching conversations by helping franchisees and coaches work from standardized metrics, identify trends, and uncover opportunities.
The platform also provides benchmarking that allows franchisees to compare key performance indicators with comparable offices across the Right at Home system.
The important part is that technology does not replace the conversation. It can help surface information, but experienced coaches and franchise leaders remain part of interpreting that information and thinking through what comes next.
Exploring AI Without Losing Human-Centered Care
Technology is advancing quickly, and Right at Home continues to explore ways AI can support franchise owners and their teams.
Right at Home Solutions serves as a centralized resource where franchise owners and staff can access corporate-built tools and explore curated third-party AI solutions. Right at Home has also developed an AI Strategy Playbook that provides guidance on AI readiness, implementation, safety, and best practices, with continued education planned through training and AI-focused communications.
One example of the tools available to franchisees is RightConnect, a coaching and practice tool that allows owners, managers, and team members to practice important conversations with an AI persona and receive a written coaching report afterward.
The broader philosophy behind these efforts is especially important in home care: technology should enhance the human side of the business rather than replace it. Right at Home's approach to AI has focused on using technology to handle repetitive work, surface insights, and create more time for people to coach, mentor, solve problems, and build relationships.
Innovation With Franchisees in Mind
One of the benefits of joining an established franchise system is gaining access not just to what already exists, but to a system that continues looking ahead.
Right at Home has dedicated innovation and AI efforts focused on helping franchisees embrace emerging technology while keeping people at the center of care. Internal planning has included initiatives involving RightConnect, AI solutions, technology foundations, and ongoing AI education and enablement.
Franchisee input is part of that conversation as well. The Strategic Leadership Council has participated in discussions about Right at Home's AI strategy, and the organization's long-term AI vision was originally developed with franchisee input.
Innovation is not simply about adding technology because it is new. The broader goal is to find tools that can make work more efficient while giving owners and their teams more time to focus on relationships with caregivers, clients, and their communities.
A Network of Support
There is no single resource that defines franchise support at Right at Home.
A new franchisee may lean heavily on onboarding resources and their coach. Later, Performance Groups and conversations with other franchise owners might become especially valuable. At another stage, data from RightFocus or a new AI-enabled tool may help an owner look at their business differently.
Across those experiences, there is a common thread: franchise owners remain independent business owners, but they are operating within a larger network of people, knowledge, technology, and resources.
From Business Performance Coaches and site visits to Performance Groups, Tuesday Talks, data tools, and continued innovation, Right at Home gives franchisees multiple ways to stay connected, keep learning, and find support as their businesses evolve.
And in a business centered on improving others' quality of life, that human connection remains an important part of the franchise experience.
