1851 Franchisee Spotlight: Brian Cook
Right at Home Franchisee Brian Cook leveraged his health care and leadership experience to open a Right at Home franchise in Lee’s Summit, Missouri, aiming to provide seniors in his community with quality home-based care.
Brian Cook’s path to franchising with Right at Home* was driven by his lifelong dedication to health care and serving the senior population. His career began in wound care and hyperbaric medicine, where he managed a center in Fredericksburg, Virginia. After relocating multiple times for work and family, Cook’s growing interest in post-acute health care led him to research home care businesses. Right at Home stood out as the right fit, both professionally and personally.
“The responsiveness of Right at Home impressed me the most. I reached out to multiple organizations, and Right at Home responded within hours,” Cook said. “That initial engagement stood out. As I progressed through the discovery process, I saw that they were not just responsive but also purpose-driven and knowledgeable about running the business. That gave me the confidence to move forward. I didn’t think I would become a franchisee, but this experience changed my perspective.”
Now, with his location in Lee’s Summit, Missouri, Cook is focused on building credibility in the community and growing his team. His goal is to scale quickly while creating opportunities for his employees. Within the first six months, he plans to promote caregivers into leadership roles, ensuring a strong foundation for long-term success.
Cook believes that success in franchising comes from trusting the system and following the franchisor’s guidance. “The amount of information can feel overwhelming, but it’s structured for a reason,” he said. “At times, when you’re spending your own money and building from scratch, it’s easy to feel anxious and uncertain. But if you follow the process and trust the franchisor, you’ll reach your milestones.”
With his deep roots in the community and a strong commitment to providing quality care, Cook is determined to make a lasting impact.
1851 Franchise spoke with Brian in greater detail to learn more about his path to franchising with Right at Home, his perceptions, and his plans for the future. They asked him revealing questions about his plans for growth, what excited him the most about the company, and what advice he would give prospective franchise owners. To get the answers to these questions, read the full article at 1851 Franchise.
