FBR: Innovative Strategies – Right at Home Franchise Drive Growth and Fosters Connectivity

Right at Home, a leading in-home care franchise, is continually looking for new ways in technology that can improve the way people in need connect with exceptional caregiving services. Their franchise owners and caregivers empower seniors to accomplish daily tasks such as shopping, housekeeping, and meal preparation and provide wellness checks and companionship.

As individuals overwhelmingly desire to age in place, more families are relying on external caregivers to keep their loved ones safe, healthy, and living as independently as possible. Right at Home realizes that this, in turn, drives demand in the in-home care sector and the need for innovative advanced technologies to manage and support in-home care business operations.

According to a 2023 report, the need for caregivers will continue to mushroom well into the next decade while the ratio of available home care workers to clients has declined. Brady Schwab, chief growth officer for Right at Home, says the two most significant pressures faced by in-home care companies today are caregiver availability and cost of care.

Raising caregiver salaries and providing opportunities for career advancement are two ways companies hope to attract and retain talent. Still, staffing shortages are likely to continue as the American population ages.

"The labor shortage creates pricing pressure for the consumer, and we’re committed to providing services to everyone who needs them, not just those who are fortunate enough to be able to afford them," Schwab said.

Right at Home’s Innovation Task Force, made up of corporate employees and franchise owners, looks for ways technology can provide better care, improve caregiver relationships, and help franchisees grow their businesses.

Renee Pfister, a Right at Home Franchise Owner in Upstate South Carolina and a member of the Innovation Task Force, said, "It is the mission of Right at Home to improve the quality of life for those we serve. To fulfill this mission, we continually look for ways to improve our businesses, increase accessibility for clients, and create a rewarding career, both intrinsically and financially, for our employees. To do this, we realize that we need to challenge ourselves to be innovative. We strive to integrate new ideas and technologies that will improve efficiencies in our office and allow us to remain competitive in our recruitment and retention efforts. As a member of Right at Home’s Strategic Leadership Council and specifically a participant in the Innovation and Technology Task Force and the Operational Efficiency Task Force, our office has tested and/or implemented new technologies to make our operations more streamlined."

Read the full article "Innovative Strategies: Right at Home Franchise Drives Growth and Fosters Connectivity" at Franchise Business Review where Brady Schwab, CGO, as well as other franchise owners, discuss Corporate’s commitment to exploring new process improvements, including adopting AI capabilities that will give franchise owners key marketing and sales insights.

Visit:  FranchiseBusinessReview.com to read the rest of this compelling article.

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