Home Health Care News | Home Care's Biggest Franchises

We’re proud to share that Right at Home was recently spotlighted in Home Health Care News for our strategic approach to franchise expansion in 2025. The article highlights how our geo-targeted marketing and commitment to underserved communities are driving meaningful growth across the U.S. Our strategy focuses on identifying areas where seniors and adults with disabilities lack access to quality home care—and then connecting with passionate entrepreneurs ready to make a difference.

Read an excerpt from the article below.

At Right at Home, the company sets an annual goal to sell at least 24 new territories. Currently, the company has sold 18 new territories in 2025.

Jen Chaney, vice president of franchise development and sales at Right at Home, explained that the company has a geo-targeted approach to new growth.

“We’ve identified areas in the United States where there are areas that are underserved, and have seniors and adults with disabilities that need the care,” she told Home Health Care News. “We utilize very targeted marketing, meaning we only market in those areas where a Right at Home does not exist. We’re past the point now where we can do just like a blanket ad that would cover all of the [U.S.].”

Omaha, Nebraska-based Right at Home is a home care franchise company with locations across the U.S. and six other countries. The company earned a spot on Entrepreneur’s 2025 Franchise 500 ranking earlier this year. More recently, Right at Home nabbed a spot on the Franchise Times’ top 400 list. In focusing on new and underserved markets, Right at Home has created geo-targeted landing pages.

“For example, if somebody types in a Google search looking for home care franchises in their area, if they’re in an area where we have an open and available territory, they’re going to get a specific landing page that says, ‘franchise opportunity is available in your market with Right at Home,’” Chaney said.

Along with geo-targeted landing pages, Right at Home also markets its franchise ownership opportunities via social media, YouTube, podcasts and more.

Chaney noted that the company tries to avoid marketing franchise opportunities in areas where Right at Home already has thriving location owners.