1851Franchise Webinar: Build a Business with Heart – Right at Home

Ben Aydin Discusses Building a Right at Home Franchise: Hard Work, Growth, and Making an Impact.  Aydin, a Pennsylvania-based Right at Home franchisee, shares his journey from corporate America to franchising, the challenges of business ownership, and why in-home care requires a personal touch.

Ben Aydin, owner of Right at Home of Lehigh and East Berks County, Pennsylvania, has built a thriving business over the past decade, leveraging his extensive corporate background and experience in service-based industries. Before franchising, Aydin worked in various roles, including staffing and franchise development, which gave him insight into business operations and the importance of strong support systems. His time at Enterprise Rent-A-Car played a crucial role in shaping his work ethic, teaching him customer service, financial management, and leadership — skills that ultimately prepared him for franchise ownership.

Aydin sat down with 1851 Franchise Publisher and Chief Growth Officer Nick Powills on a recent episode of “Meet the Franchisee” to discuss his journey with Right at Home, what led him to franchising, and the lessons he’s learned over the past ten years. The two explored Aydin’s decision to leave corporate America, the challenges of building a business from the ground up, and how he has navigated industry shifts, including the COVID-19 pandemic.

Reflecting on his path to business ownership, Aydin always aspired to run his own company but wanted a proven model rather than starting from scratch. His experience working for a commercial cleaning franchise helped him realize the benefits of franchising. He saw firsthand how the right support, branding, and operational framework could increase a franchisee’s chances of success. After evaluating different industries, he was drawn to the home care sector, not just for its business potential but for the impact it allows owners to have on their communities.

“What drew me in was the opportunity to provide real value to my community while earning a living,” said Aydin. “My last corporate job was in staffing, which made the transition easier since home care is, in many ways, a staffing business — recruiting caregivers to provide quality care.”

Aydin understands the importance of perseverance, particularly in the early stages of building a franchise, when financial uncertainty and operational hurdles can be overwhelming. He emphasizes that success in franchising requires resilience, a willingness to adapt, and a commitment to continuous growth.

“When you open a brand-new business like I did with Right at Home, it’s a tough transition,” he said. “Many franchisees come from successful corporate careers with stable incomes, and suddenly, they’re facing financial uncertainty for a year or two while building the business. You have to believe in yourself, take risks, and push through challenges.”

Aydin also stresses that home care isn’t a one-size-fits-all service — it requires thoughtful decision-making, a deep understanding of client needs, and careful placement of caregivers based on their strengths. While AI and automation are changing many industries, he believes home care will always require a human touch.

“AI can improve efficiencies, but home care will never be an ‘Uber-like’ model,” he said. “This business requires human relationships — understanding a client’s physical and emotional needs, making the right caregiver match, and responding to unique situations.”

After ten years in the business, Aydin remains committed to growth. He recently renewed his franchise agreement and continues to focus on expanding his client base while maintaining high-quality care. While succession planning and long-term goals are on his mind, he knows that staying engaged is key to sustaining success.

To read a full transcript of Powills’ interview with Aydin, click here. It has been edited for brevity, clarity, and style.